Introducing
Systems that Scale
A Step-by-Step Guide to Evolving Your Existing Operation into a Scalable Enterprise
More clients. Fewer headaches.
In this course, you’ll learn how to:
Adapt Your Existing Business Model to Increase Delegation & Automation
Design Business Systems that Increase Income While Reducing Oversight
Attract, Evaluate, Train, and Manage a Growing Team
Whether you’re looking to:
-Prepare your company for rapid growth
-Reduce your level of direct involvement
-Create an exit plan to fund new ventures or eventually retire
-Capture new income opportunities
-Or hire and lead your first team
The list goes on..
There are lots of reasons for wanting to evolve your startup, freelancer service or small business into a structured, scalable venture.
You can’t sell a company that relies solely on your direct involvement to operate.
You need to improve its value.
You can’t focus on growth if you’re neck-deep in client services with every new account.
You need to increase your freedom.
You can’t take personal or sick time without harming your business.
You need to delegate and automate.
When asked what they would do differently if they could start everything over, most entrepreneurs wished they had spent more time earlier developing their strategy and planning their systems better.
You worked hard to get to the point where you can confidently declare your business model to be successful. You’re officially a technical expert in your craft and you’re securing new business for yourself consistently.
But if you’re here, you’ve come to a sobering realization.
The more you grow, the more work you create for yourself. Your company relies on your 100% involvement but you’re nearing your personal max.
So now what?
You’ve accomplished something that only a rare few can endure. But now you face a tough decision on what to do next:
- Continue growing the same way you’ve always done, eventually burning yourself out and selling the business for a modest lump sum. (Or, rage-quitting and getting nothing or pennies on the dollar for your hard work.)
- Experiment with hiring help without knowing what to expect or where to start. Accepting that too many wrong steps can bring you back to square-one financially.
- Hire an expert to take the lead for a hefty price or a big chunk of equity.
Now you have an opportunity to direct your own consulting. You’ll learn relevant, practical, and actionable steps that will help you take your business to the next level.
Systems that Scale provides the same questions, insights, and direction of a professional business consultant at a fraction of the price.
For the same price as only one hour of professional consulting, you can have a complete growth consulting regimen to tackle at your own pace, on your own time.
Here’s what you get:
- 25 lessons containing practical business systems development and insights
- 24 workbooks, lesson prompts, templates, and questionnaires to apply the concepts directly to your business
- A precise step-by-step overview of everything you’ll need to consider during your initial expansion
- An effective, proven strategy to adapt your existing systems, create new ones, and develop your business run completely independently
- Plus, you’ll receive a FREE BONUS professional analysis of important assignments to ensure you’re on the right track! (Valued at over $500)
Through this course, you’ll be empowered to be your own consultant.
Navigate the complex landscape of growing several business functions simultaneously.
Avoid the frustration and mistakes of trial and error.
Learn to appreciate the importance of seemingly minor, common sense items and how they can seriously influence your growth.
Check it out for yourself!
Confronting the Growth Stage
Managing Expectations – Starting with the basics of advanced business growth preparation, we’ll cover the source of positive and negative experiences. This will help you define your goals in creating a superior brand image both internally and externally.
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- Managing expectations in business
- Setting new expectations
- Surpassing existing expectations
- Subverting typical expectations
- Course expectations
Adjusting Your Perspective – Learn how to move away from the DIY mindset in order to redesign your business systems to work without your direct oversight. I’ll show you how to replace your personal reputation with a consistent, effective, and persuasive brand image.
- The missing piece to your existing perspective
- Deconstructing your existing perspective
- The Technical Expert versus Respected Leader
- 4 Essential steps to scale your business
- The Importance of Branding
- Your brand is bland
- Branding with purpose
- Your perfect brand message
- Persuasive Branding
- Your brand voice: How you tell them
- Your brand design: How you show them
- Repurpose branding elements to save time and money
Preparing to Scale
Analyzing the scalable business – At this stage, we’re ready to begin deconstructing your existing business model into a scalable format. Using our workbooks and prompts, you’ll begin to organize the responsibilities required that make your business successful. This is the first stage to prepare your business for delegation and automation.
- Core Functions of a Scalable Business
- Critical systems can still be passive
- The 4 core functions of every business
- Departments are just Functions
- Functions are just Workflows
- Mapping Your Business Workflows
- Marketing your business
- The 4 stages of a sales cycle
- Delivering your product or service
- Support systems
- Separating responsibilities that can be delegated
- Understanding project scope and task management
- Types of responsibilities
- Types of Work
- Maximizing value from a new hire
- Identifying your new areas of focus
Systems that Scale
The System to Build Systems – No course would be complete without a memorable acronym to help you apply your knowledge to real-world applications. I created the IODINE Method as a System to Build Systems, allowing you to design and implement new systems, refine your existing ones, and make continuous improvements.
- The TURDD Technique (I’m so sorry)
- The IODINE Method: Identify, Organize, Document, Implement, Normalize, Enhance
- Identify: Defining the factors of your successful system
- Goals & Sub Goals
- Participants
- Tools
- Getting Organized
- Organize: Defining the steps for a productive staff
- Example workflow: Winning new clients
- Working backwards from your goals
- Document: Creating reference material to build independence
- Developing a practical employee handbook
- Creating handy guides and helpful fact sheets
- Organize: Defining the steps for a productive staff
- Creating the new normal
- Implement: Introduce, Rehearse, Execute
- Implementing newly designed Workflows effectively
- The Memory Telephone Game
- What to expect
- Normalize: Observing results and refining systems
- Enhance: Optimizing systems for efficiency and independence
- Implement: Introduce, Rehearse, Execute
Hiring Systems
Hiring Systems – Using the outline of responsibilities you prepared to delegate, we’ll create an attractive position designed to recruit top performers. Your hiring systems will be crucial to growing an independent, competent team you’ll rely on to reduce your workload and increase your profits.
- Hiring Systems
- Where to start: Understanding types of help
- Defining the ideal qualified candidate
- Exploring your options: Contractors or Employees?
- Creating an irresistible position
- Everything you need to make your listing stand out
- Copywriting for quality candidates
- Preparing to process interviews
- Vetting Candidates
- Choosing the right method to source qualified candidates
- Pre-screening candidates efficiently
- Interviewing effectively
- Handling rejections and offering acceptance
Training Systems
Training Systems – With the right training systems, you’ll begin to experience accelerated growth by relying on existing staff members to effectively produce new qualified personnel. Here you’ll create the right supporting materials, develop clear expectations of productivity, and make it easy to transform noobs into pros.
- Training Systems – Trust but Verify
- Trust, but verify: The importance of strict training regimens
- Setting the right expectations for new hires
- Assessing competence
- Developing Training Templates
- Design engaging and useful Boarding & Training systems
- Activating staff to increase sales
- Increasing comprehension when communicating responsibilities
- Additional Training Tactics
- Productive Mentorship
- Exploring all opportunities for training
Managerial Systems
Managerial Systems: The Five M’s of Management – “Mmm, mm!” If you’re new to management or you’ve been learning as you go, this segment will help you make sense of the important responsibilities required to lead, motivate, and keep the peace with your growing team.
- Managerial Systems
- Model: Designing influential systems for productive behavior
- Monitor: Implementing feedback systems to identify and minimize unwanted behavior
- Modify: Overcoming resistance to changing systems
- Mastery: Applying skills development programs and advancing staff value
- Mediation needs its own Video
- Mediate: Conflict resolution
- Identifying patterns of behavior the lead to confrontation
- Practical Mediation
- The most common sources of conflict
- Understanding and resolving behavioral issues
- The F Word: Assessing bad behavior
- Defining bad behavior
- Determining when to terminate the relationship
Operational Systems
Operational Systems – As your company evolves to operate independently of your direct involvement, you’ll need a means to monitor your staff and systems for effectiveness. Here you’ll learn how to enhance the client experience and review employee productivity.
- Operational Systems
- Keeping projects and systems running smoothly
- Organizing and managing multiple projects
- Enhancing the Customer Support experience
- Preparing your support system to scale
- Internal Support Systems
- Collaborating with staff for insights and suggestions
- Measuring productivity objectively
- Properly valuating soft skills
- Developing realistic expectations
“Tom helped us organize the initial branding and marketing strategies for our Bed and Breakfast. He saved us tens of thousands of dollars by negotiating with our developers and designers!”
Eilis & Jim Petrosino
Owners, The Inn at Five Points
“I call Tom whenever I have to negotiate with tough vendors or address issues with problematic employees. He’s always been reliable in helping me deal with the problems of expanding my business.”
Sarit Roy
Owner, Roy Pharmacy (6 Locations)
Simple formula. Proven results.
Tom Waters has helped thousands of business professionals, entrepreneurs, agents and executives. Whether it was to save money, increase efficiency, resolve conflicts or reduce headaches, Tom has condensed years of experience into an effective, practical, and informative course. Systems that Scale is the blueprint to growing your business and achieving your goals fast.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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