Every product or service has both features and benefits. These elements of your value proposition are essential to developing a persuasive sales pitch.
The problem is that too many people think that features and benefits are one and the same.
https://everydaysaleshq.com/wp-content/uploads/2017/06/Everyday-Sales-with-Tom-Waters-Text-Logo-b-300x158.png00Tom Watershttps://everydaysaleshq.com/wp-content/uploads/2017/06/Everyday-Sales-with-Tom-Waters-Text-Logo-b-300x158.pngTom Waters2019-04-04 19:44:322019-04-08 18:24:02What's the difference between a Feature and a Benefit?
