We categorized the most common phrases in order to identify how each Twitter brand engages with their audience. By understanding these phrases, we can build our own Twitter engagement strategy following the best practices of industry leaders.

Actionable phrases such as “how to”, “step by step”, “to grow your”, and “you want to” are among the most common phrases. Providing helpful guides on developing your craft increases your perception as a thought leader. You make yourself a brand worth following for good information.

Enablement phrases such as “you can”, “change your life”, and “get started with”, “be a” helps empower your audience with the confidence to take action. Audiences are engaged with ideas and content that motivates.

Engagement phrases such as “what do you”, “if you know”, and “how do you” create conversations with your audience and increase user participation. Increased participation improves relationships and seeds the action around your brand. An active audience is more likely to share material and reach your content elsewhere.

Self Promotional phrases such as “[your brand]”, “[your alternative channels]”, “in my latest”, “what I do”, “the rest here” assists in promoting the other areas of your online presence. Popular methods include asking for reviews or ratings, sharing your premium work, pointing to your website or other content available on different social media channels.

Cross Promotional phrases such as “congrats to”, “this quick excerpt”, “my dear friend”, “my interview with”, and “of my favorite” points your users to other brand names you work closely with or are featured on. This method helps you strengthen relationships with other influencers and expand your reach.

Gratitude posts such as “thank you”, “I appreciate”, and “thanks for” is an easy way to show appreciation to your audience and humanize your image. These posts increase brand loyalty, provide positive feedback to your audience, and strengthen your existing user base.

Opinion phrases such as “the most”, “the world”, “listen”, “the best”, and “looking forward” is a casual way to continue user engagement by offering personal insights on subjects you care about.