The Iteration Upcycle is a technique used to safely experiment with new ideas by baking them into previously effective works. In order to properly execute the Iteration Upcycle, you must closely examine your legacy systems. The goal is to identify and record each stage of the client experience. From there, you can replace the areas that have neutral or negative results with new concepts designed to delight.
Analyzing the huge library of movies produced by Disney Studios, I recognized three variations of the technique.
The first, Familiar Framing, creates a subtle feeling of familiarity without an explicit connection to older experiences.
The second, Recycled Content, takes preexisting formats that were proven to be successful and implants them in a new setting.
The third, Strategic Subversion, takes Recycled Content that has been overused and adds a twist to break expectations.