“Bandwagon Effect”
What is the Bandwagon Effect?
People are more likely to follow a belief or action if others are perceived to be doing it as well.
Business Relevance
“Join our mailing list of 100,000 subscribers.” is a standard application of the Bandwagon Effect in internet marketing.
Difficulty
You need to ensure that your references are relevant, notable, and remarkable.
Everyday Application
Leveraging the names of other customers your prospect might be familiar with or using case studies of successful competitors that have successfully used your company to improve their business.
If you target and board specific key stakeholders into a project or portfolio, it will be easier for others to decide to join.
“I helped Joe’s Café across the street organize their employee scheduling process to avoid over-staffing which ended up saving them thousands of dollars a year.”
