“Egocentric Bias”
What is Egocentric Bias?
Recalling the past in a self-serving manner, such as overestimating accomplishments or personal involvement.
Business Relevance
“I have to do everything around here or nothing gets done.”
Difficulty
Curbing a person’s perspective of their own ego is no easy task.
Everyday Application
Following up after a no-sale and reminding the prospect of their great idea you both previously discussed will help them recall your relationship and increase your likelihood to continue a conversation.
“We were talking about how this could help your business and you had this great idea about how you can..”
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
Latest posts by Tom Waters (see all)
- What’s the difference between a Feature and a Benefit? - April 4, 2019
- Everyday Sales Presents: Systems that Scale - November 6, 2018
- Episode 4: Disney Upcycle - August 13, 2017