When learning something new, we tend to start seeing it constantly in our everyday lives.
Branding a technique or tip will help your audience associate you with its utility. Brian Dean uses this method with his “Skyscraper Technique”. Whether others use this technique because he coined the term or because it was discovered to be independently effective, the familiarity creates a recollection of his brand when spotted ‘in the wild.’
You must have a deep understanding of your industry or audience in order to provide meaningful and unique content.