“Egocentric Bias”
What is Egocentric Bias?
Recalling the past in a self-serving manner, such as overestimating accomplishments or personal involvement.
Business Relevance
“I have to do everything around here or nothing gets done.”
Difficulty
Curbing a person’s perspective of their own ego is no easy task.
Everyday Application
Following up after a no-sale and reminding the prospect of their great idea you both previously discussed will help them recall your relationship and increase your likelihood to continue a conversation.
“We were talking about how this could help your business and you had this great idea about how you can..”
