“Extreme Aversion”
What is Extreme Aversion?
The tendency to follow the “middle of the road” and avoid choices that are perceived as extreme.
![Business Relevance](https://everydaysaleshq.com/wp-content/uploads/2017/06/Briefcase.jpg)
Business Relevance
Extreme aversion is often leveraged by car companies when they create base mid-range, and premium packages.
Difficulty
Designing a 3 choice option is not always applicable to a specific product or service.
Everyday Application
The choice of doing nothing can be a relevant extreme when positioning a sale. Exploring the risks of inaction coupled with a standard package and a full service package can be an effective application of leveraging the Extreme Aversion during the sales process.
![](https://everydaysaleshq.com/wp-content/uploads/2017/07/E-Book-Cognitive_Biases-Banner-300x250.png)