“Framing Effect”
What is the Framing Effect?
Arriving at different conclusions from the same evidence because of the way the evidence is presented.
Business Relevance
“So you see how this will grow your sales?”
This sentence presents the conclusion without considering the prospects thought process.
Difficulty
If incorrectly applied, framing can come off as yet another inauthentic sales tactic and create distaste in the prospect.
Everyday Application
Framing questions can be applied tactfully when you are already receiving positive feedback about your presentations.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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