“Bizarreness Effect”
What is the Bizarreness Effect?
People tend to remember the unique or the peculiar more than things they would commonly expect.
Business Relevance
Often seen in advertising, using bizarre associations with your product or service can help sustain the remembrance of your brand.
Difficulty
Effectively using the Bizarreness Effect without coming across as a total weirdo is a delicate balance.
Everyday Application
While asking probing questions and building rapport with your client, you can apply associative storytelling involving a bizarre misuse of your service, a peculiar incident that occurred during your travels, or a satirical application of your product.
“On the way over here, I somehow hit every green light for what seemed like miles. And then I found a parking spot right outside your door. I don’t know what I did right but today is going to be a good day.”
“You could always use it as a doorstop.”
