“Humor Effect”
What is the Humor Effect?
Funny things are remembered better than normal things. This phenomenon is consistent with the Bizarreness effect and reinforces the idea that “different is better than better” when it comes to making a lasting impression.
Business Relevance
Humor is a major component of modern advertising. When used appropriately, humor is very effective at establishing rapport.
Difficulty
Humor is a nuanced and subjective concept that requires a deep understanding of timing, tact, and a sense of audience. It is a very difficult talent to acquire.
Also, you’re not funny.
Everyday Application
Sometimes having one or two cheesy “dad jokes” that are contextual responses to common questions can be useful to break the ice. It is also critical to “know your audience” when attempting humor in a business setting.
“I’m supposed to say something funny to break the ice with you. But I tried stand up once and they kept telling me to sit down.”
-omg I’m so sorry-
“If this job doesn’t work out, working in a mirror factory is something I can totally see myself doing.”
-I’ll see myself out-
