“Mere Exposure Effect”
What is the Mere Exposure Effect?
The tendency to hold a stronger preference to things they recognize simply because they are familiar.
Business Relevance
Famous Internet Marketer, Pat Flynn, touts a “Be everywhere” strategy when building a brand. The idea that the more often you or your abilities are exposed to a prospect, the easier it is for them to choose to work for you is founded in psychological research.
Difficulty
“Being everywhere” can be a daunting feat if you do not have an action plan.
Everyday Application
Learn where you buyers congregate and what forms of media they consume. Purchase re-targeting ads for visitors to your website and build marketing content around through sources your prospects rely on. Use multiple forms of direct advertising to “touch” your prospect in many ways.
Print marketing + emails + direct dials + digital advertising are all a means to build brand awareness with targeted prospects.
