“Picture Superiority Effect”
What is Picture Superiority Effect?
Viewing pictures facilitate memory recall better than written word versions.
Business Relevance
Many sales presentations incorporate slideshows to enrich the audience experience. Far too often, presenters write up a wall of text and simply read the content off the screen, killing the picture superiority potential.
Difficulty
Finding or creating supporting content takes more time and attention to make something nice.
Everyday Application
Screenshots are an easy way to add visual elements to your presentation. Learn basic excel graph rendering to provide data visuals. Envision a scene that exemplifies your content and find stock photos or take your own pictures to add depth to the subject matter.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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