“Planning Fallacy”
What is the Planning Fallacy?
The tendency to underestimate the time required to complete a task.

Business Relevance
Sales reps tend to overestimate abilities and results which can drive dissatisfaction from new clients who have not been prepped with reasonable expectations.
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Difficulty
Creating realistic expectations while reducing transaction friction is a delicate balance.
Everyday Application
It is best to offer an ideal timeline, a worst-case scenario timeline, and a best case-scenario timeline to rely on when providing estimations to a prospect.













































