“Suffix Effect”
What is the Suffix Effect?
Including additional, irrelevant information at the end of a presentation, inhibiting the recall of more important subjects.
Business Relevance
The suffix effect is an example of what not to do during a presentation. If you provide valuable information that your audience should recall in order to effectively understand your value proposition, do not amend your presentation with unnecessary details or facts.
Difficulty
We often break from our rehearsed presentations as a means to be more natural and sincere. This tendency can be important as a means to connect with your audience but must also be done with the understanding that you have an important message that must not be diluted.
Everyday Application
Q&A is often performed after a presentation where important details may now be misplaced by relevant ones. Include a Q&A before you finalize your recap to create the best atmosphere for remembrance.
