“Appeal to Novelty”
New Hotness
What is Appeal to Novelty?
Claiming something to be better because it is newer or different.
Business Application
Every year there is a new trend in tech. Trending technologies are typically easier to secure financial backing because of this fallacy.
New does not always mean better. New innovations can create as many problems as they solve. Consider all the effects of incorporating novel solutions in order to truly assess its benefits.
Example 1
Literally every infomercial ever.
Why This is a Fallacy
Infomercials often try to sell solutions to problems that aren’t really problems.
Example 2
Windows Vista is going to be AMAZING.
Why This is a Fallacy
Companies hype new versions and software updates to keep legacy products feeling “fresh.”
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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