“Loaded Language”
Implied Questioning
What is Loaded Language?
Using language where an assumption is built-in to guide a desired answer.
Business Application
Loaded language is used often in sales in order to shape a conversation to suit a salesperson’s narrative. It can be perceived as pushy but can often lead to stronger sales positioning.
Example 1
“How many times a year do you meet with vendors to learn about new ideas to help your business?“
Why This is a Fallacy
This question assumes that the prospect meets with vendors at least once a year.
Example 2
“What time of day should I call you back?”
Why This is a Fallacy
This question assumes the prospect would like a call back.
