“Frequency Illusion”
What is the Frequency Illusion?
When learning something new, we tend to start seeing it constantly in our everyday lives.
Business Relevance
Branding a technique or tip will help your audience associate you with its utility. Brian Dean uses this method with his “Skyscraper Technique”. Whether others use this technique because he coined the term or because it was discovered to be independently effective, the familiarity creates a recollection of his brand when spotted ‘in the wild.’
Difficulty
You must have a deep understanding of your industry or audience in order to provide meaningful and unique content.
Everyday Application
“See Cognitive Bias in Business” by Tom Waters for a massive list of business principle used to build brand associative awareness.
All you need to start is one “Aha” moment to introduce to your client that can be reinforced in their day-to-day to help build awareness of your expertise.
