Self-Generation Effect
Self generated statements are remembered more easily.
Entries by Tom Waters
Self-Relevance Effect
People remember things that they find relatable.
Spacing Effect
Information provided over a longer period of time is better remembered.
Spotlight Effect
People tend to believe that others remember their thoughts or actions longer than they really do.
System Justification
The tendency to prefer current ideas and systems over adopting new ones.
Suffix Effect
Including additional, irrelevant information at the end of a presentation.
Unacceptability Bias
The tendency to evade questions that are deemed too personal or embarrassing.
Hand-Waving
‘Brushing off’ contradictory evidence as if it is irrelevant.
Moving the Goalposts
Changing criteria or definitions to create an unfair advantage or disadvantage.
Argument ad Baculum
Threatening, coercing, or bribing to win an argument.