“Argument by Assertion”
I’m Right, I’m Right, I’m Right!
What is Argument by Assertion?
Wearing a perception down through repetition. Reinforcing a claim over and over to establish it as truth.
Business Application
Social constructs do not always imply smart decisions. Innovation, quality, and practicality requires independent thought and independent thought requires you to question everything.
Example
“We’re number one! We’re number one! We’re number one!”
Why This is a Fallacy
Corporate indoctrination leverages assertion to create a more loyal employee base. When a “tribe” of employees are united under a brand, negative perceptions are more easily dismissed and positive ones are more easily accepted.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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