“Appeal to Money”
I’m Right Because I’m Rich.
What is Appeal to Money?
The assumption that because someone is rich, their insights are more valid.
Business Application
Smart people can be poor, dumb people can be rich, anyone can pretend that they’re rich. Don’t stray from the message and focus on finding quality.
Example 1
“Look at this private jet behind me! I clearly know what I’m talking about!“
Why This is a Fallacy
Just because someone is perceived to be rich doesn’t mean their ideas, positions, or strategies have any substance.
Example 2
“How can this guy claim to be successful? He wears t-shirts in all his videos!”
Why This is a Fallacy
Someone who assigns less value to material possession can still be very successful and/or insightful.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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