What is Appeal to Gravity?
The assumption that only people who take things very seriously can make accurate or valid points.
Business Application
Perspectives on conduct vary significantly based on personality. Personality and style should not detract from substance and effectiveness.
Example
“You don’t appreciate business like I do because you’re clearly making fun of very serious concepts.”
Why This is a Fallacy
Making light of serious work should not imply that the work is not being sufficiently considered.
Tom Waters
Owner at Everyday Sales
Everyday Sales is an online resource for sales and business education. We expose the psychological exploits used in sales and marketing to empower our clients to become better professionals. Our feature content includes Sales in Cinema, Cognitive Biases in Business, Logical Fallacies in Business, and Quotes Deconstructed.
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