What is Affirming a Disjunct?
When considering two alternative outcomes, do not assume that if one occurs, the other is certain. Both can happen or neither can happen, or some combination of the two unless the “or” is made explicit.
Business Application
A win does not necessarily protect against a loss. When examining potential outcomes, make sure to determine if each outcome is truly related or if they are distinct. Assuming a relationship that does not exist is a surefire way to set yourself up for disappointment.
Example 1
I’m going to win this competition or I’m going to get fired. I won the competition so I’m not going to get fired.
Why This is a Fallacy
You can still get fired even if you win the competition.
Example 2
We have to lower their prices or they’re going to switch to our competitor.
Why This is a Fallacy
Your client can still leave even if you lower their prices.