“Distinction Without a Difference”
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What is Distinction Without a Difference?
Focusing on the use of one term over another when they both define the same concept.
Business Application
Creative language is a common theme in sales and marketing for one simple reason: It works. Even if buyers see the terms for what they really are, adapted words can have a significant impact on the overall perception of a brand.
Example 1
Our cars aren’t ‘used’, they’re ‘pre-owned’.
Why This is a Fallacy
Used just doesn’t sound as good as pre-owned even though they mean the same thing.
Example 2
Our sales reps are ‘Client Success Managers’.
Why This is a Fallacy
People assume “sales reps” worry more about quotas than value. “Client Success Managers”, however, sound like they put the customer first.
