In-Group Bias
The tendency to treat member of one’s own group more favorably.
Entries by Tom Waters
Illusion of Truth
People are more likely to believe a statement they have heard previously just because it’s familiar to them.
Leveling
Leveling is the tendency to keep out or tone down parts of a memory to keep the recollection smooth.
Mere Exposure Effect
The tendency to hold a stronger preference for the familiar.
Modality Effect
The end of a presentation is easiest to recall, followed by the items at the beginning.
Neglect of Probability
The tendency to make a decision without regard for probability.
Picture Superiority Effect
Viewing pictures facilitate memory recall better than written word.
Planning Fallacy
The tendency to underestimate the time required to complete a task.
Post-Purchase Rationalization
The tendency to reinforce a purchase decision as positive once the purchase has been made.
Regressive Bias
We “average out” our memories and don’t think of frequencies as extremely as they are.