Planning Fallacy 

The tendency to underestimate the time required to complete a task.

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Post-Purchase Rationalization 

The tendency to reinforce a purchase decision as positive once the purchase has been made.

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Regressive Bias

We “average out” our memories and don’t think of frequencies as extremely as they are.

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Self-Generation Effect

Self generated statements are remembered more easily.

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Self-Relevance Effect

People remember things that they find relatable.

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Spacing Effect

Information provided over a longer period of time is better remembered.

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Spotlight Effect

People tend to believe that others remember their thoughts or actions longer than they really do.

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System Justification 

The tendency to prefer current ideas and systems over adopting new ones.

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Suffix Effect

Including additional, irrelevant information at the end of a presentation.

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Unacceptability Bias 

The tendency to evade questions that are deemed too personal or embarrassing.

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