Illusion of Control 

The tendency for people to assume they can affect outcomes that are actually beyond their control.

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Illusory Correlation

Creating a relationship between two concepts when no such relationship actually exists.

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Information Bias 

The tendency to seek more information even after there is no more useful impact on the decision.

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In-Group Bias 

The tendency to treat member of one’s own group more favorably.

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Illusion of Truth

People are more likely to believe a statement they have heard previously just because it’s familiar to them.

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Leveling

Leveling is the tendency to keep out or tone down parts of a memory to keep the recollection smooth.

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Mere Exposure Effect 

The tendency to hold a stronger preference for the familiar.

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Modality Effect

The end of a presentation is easiest to recall, followed by the items at the beginning.

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Neglect of Probability 

The tendency to make a decision without regard for probability.

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Picture Superiority Effect

Viewing pictures facilitate memory recall better than written word.

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